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Attitude measurement for marketing strategies · Study

BookAttitude measurement for marketing strategies

G. David Hughes1971

Book1971

Attitude measurement for marketing strategies

G. David Hughes

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Psychometric Methodologies and Testing

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1981Toward an understanding of attitude assessment in nutrition research 1976QUANTIFYING MARKETING TRADE–OFFS IN PHYSICAL DISTRIBUTION POLICY DECISIONS 1991Customer portfolio analysis for strategy development in direct marketing 1989Testing Market Segment Acceptance of New Designs of Industrial Services 1978Relative Power in Industrial Buying Decisions 1982Testing Persuasion by Strategic Positioning 1978The Attitude Change. Behavior Change Problem

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Year1971

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Published1971-01-01

Languageen

Citations39

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ShelfMarketing and Advertising Strategies

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openalex_workW426971752

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