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Attitude measurement for marketing strategies
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Attitude measurement for marketing strategies (1971)Attitude measurement for marketing strate…Customer portfolio analysis for strategy development in direct marketing (1991)Customer portfolio analysis f…Testing Market Segment Acceptance of New Designs of Industrial Services (1989)Testing Market Segment Accept…Testing Persuasion by Strategic Positioning (1982)Testing Persuasion by Strateg…Toward an understanding of attitude assessment in nutrition research (1981)Toward an understanding of at…The Attitude Change. Behavior Change Problem (1978)The Attitude Change. Behavior…Relative Power in Industrial Buying Decisions (1978)Relative Power in Industrial …QUANTIFYING MARKETING TRADE–OFFS IN PHYSICAL DISTRIBUTION POLICY DECISIONS (1976)QUANTIFYING MARKETING TRADE–O…Measurement and Evaluation in Psychology and Education. (1961)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Construct Validity: A Review of Basic Issues and Marketing Practices (1981)Pricing an industrial technological innovation: A case study (1995)Erratum (2001)Statistical principles in experimental design. (1962)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)A Computer-Aided Approach for Teaching and Learning Physical Distribution Service Concepts (1992)Understanding the interfaces: (2002)Statistical Principles in Experimental Design (2003)Conhecimento e Avaliação dos Trade-offs de Custos Logísticos: um Estudo com Profissionais Brasileiros (2014)Situational Variables and Consumer Behavior (1975)Consumer and Industrial Buying Behavior (1978)A meta-analysis of effect sizes based on direct marketing campaigns (1993)Customer lifetime valuation to support marketing decision making (1997)A technique for measurement of attitudes (1932)The Measurement of Meaning (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Theory of Cognitive Dissonance (1957)Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)The Role of Risk in Consumer Behavior (1974)An Introduction to the Theory and Measurement of Influence (1955)Tactics of Lateral Relationship: The Purchasing Agent (1962)Power and Organizations (2006)The Development of a Scale to Measure Consumer Discontent (1976)A Method for Developing Tailormade Semantic Differentials for Specific Marketing Content Areas (1977)Advertising Is Image Management (1984)The psychology of personal constructs (2002)
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  • 1981Toward an understanding of attitude assessment in nutrition research37 cited
  • 1976QUANTIFYING MARKETING TRADE–OFFS IN PHYSICAL DISTRIBUTION POLICY DECISIONS18 cited
  • 1991Customer portfolio analysis for strategy development in direct marketing13 cited
  • 1989Testing Market Segment Acceptance of New Designs of Industrial Services12 cited
  • 1978Relative Power in Industrial Buying Decisions11 cited
  • 1982Testing Persuasion by Strategic Positioning10 cited
  • 1978The Attitude Change. Behavior Change Problem7 cited

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