References

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• 1972Conditional logit analysis of qualitative choice behavior14,281 cited
• 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
• 2013Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory1,941 cited
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• 1996The Importance of Utility Balance in Efficient Choice Designs1,101 cited
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• 1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects