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The Implementation of K-Means dan K-Medoids Algorithm for Customer Segmentation on E-commerce Data Transactions

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References

2012Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining252 cited
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2010A two-stage clustering method to analyze customer characteristics to build discriminative customer management: A case of textile manufacturing business82 cited
2014A Two-Phase Clustering Analysis for B2B Customer Segmentation38 cited
2017Customer Segmentation for Customer Relationship Management on Retail Company: Case Study PT Gramedia Asri Media18 cited
2018Klusterisasi Customer Lifetime Value dengan Model LRFM menggunakan Algoritma K-Means15 cited
2019Analyzing Customers of South Khorasan Telecommunication Company with Expansion of RFM to LRFM Model13 cited

Cited by

2022LRFM Model Analysis for Customer Segmentation Using K-Means Clustering6 cited
2025Customer Segmentation Analysis Through RFM-D Model and K-Means Algorithm5 cited

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