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Eliciting brand association networks: A new method using online community data · Study

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ArticleEliciting brand association networks: A new method using online community data

Pradeep Kumar Ponnamma Divakaran2022

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Articlebronze2022

Eliciting brand association networks: A new method using online community data

Pradeep Kumar Ponnamma Divakaran · Jie Xiong

7 citations·0/0 files stored·Technological Forecasting and Social Change

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1986Self-Reports in Organizational Research: Problems and Prospects 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1986The Elaboration Likelihood Model of Persuasion 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1993Social Desirability Bias and the Validity of Indirect Questioning 2009Common Method Bias in Regression Models With Linear, Quadratic, and Interaction Effects 1996‘Building Strong Brands’

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Year2022

Typearticle

Published2022-05-30

VenueTechnological Forecasting and Social Change

ISSN-L0040-1625

Languageen

Citations7

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.techfore.2022.121769

openalex_workW4281675397

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