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Adoption and Challenges Underlying OTT Platform in India during Pandemic: A Critical Study of Socio-Economic and Technological Issues
14 references·0 citing·49 second hop
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References

  • 2020Mental health services for older adults in China during the COVID-19 outbreak918 cited
  • 2018Paper- or Web-Based Questionnaire Invitations as a Method for Data Collection: Cross-Sectional Comparative Study of Differences in Response Rate, Completeness of Data, and Financial Cost375 cited
  • 2020Media for Coping During COVID-19 Social Distancing: Stress, Anxiety, and Psychological Well-Being203 cited
  • 2021Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis165 cited
  • 2021Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India143 cited
  • 2015Impact of Over the Top (OTT) Services on Telecom Service Providers113 cited
  • 2018Competitions between OTT TV platforms and traditional television in Taiwan: A Niche analysis82 cited
  • 2020Emergence and future of Over-the-top (OTT) video services in India: an analytical research71 cited
  • 2021Impacts of Binge-Watching on Netflix during the COVID-19 pandemic66 cited
  • 2019Advertising in a Media Multitasking Era: Considerations and Future Directions64 cited
  • 2021Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values39 cited
  • 2020Determination and ranking of factors that are important in selecting an over-the-top video platform service among millennial consumers37 cited
  • 2020ROLE OF COVID AS A CATALYST IN INCREASING ADOPTION OF OTTS IN INDIA: A STUDY OF EVOLVING CONSUMER CONSUMPTION PATTERNS AND FUTURE BUSINESS SCOPE

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36 cited
  • 2021Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis36 cited
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