Board Certification in Cosmetic Surgery

Shirley Chen · Alan T. Makhoul · Jeffrey E. Janis · Galen Perdikis · Brian Christopher Drolet

12 citations0/0 files storedAnnals of Plastic Surgery

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Social Media in Health Education Diversity and Career in Medicine Occupational and Professional Licensing Regulation

Abstract

BACKGROUND: Aesthetic surgery patients commonly use online resources to select a surgeon. The American Board of Plastic Surgery is the American Board of Medical Specialties member board that certifies plastic surgeons. The American Board of Cosmetic Surgery (ABCS) provides aesthetic surgery credentials through a non-American Board of Medical Specialties-recognized process. This study examines use of the phrases "plastic surgery" and "plastic surgeon" by ABCS-certified surgeons when advertising online. METHODS: Diplomates of the ABCS were identified from the ABCS Web site. Professional Web sites, Facebook business pages, and Instagram profiles were located by online search. Use of the descriptor "plastic" and ABCS board certification on practice Web sites, Facebook business page categorization, and plastic surgery-related hashtag use on Instagram were recorded. RESULTS: A total of 298 non-American Board of Plastic Surgery-certified ABCS diplomates were included. One hundred eighty-nine (69.5%) categorized their Facebook business page as "plastic surgeon." Within Instagram posts, 123 (57.2%) used #plasticsurgeon, and 172 (80.0%) used #plasticsurgery. On professional Web sites, 90 (30.4%) identified themselves as a "plastic surgeon," 123 (41.6%) characterized their practice as "plastic surgery," and 196 (68.5%) used their ABCS credential to identify as a "board-certified" cosmetic surgeon. CONCLUSIONS: Diplomates of the ABCS frequently use "plastic surgeon" and "plastic surgery" in online advertisements despite a lack of accredited plastic surgery training or board certification. Furthermore, most ABCS diplomates use their ABCS credentials to market themselves as "board-certified" cosmetic surgeons, potentially violating American Medical Association-supported truth in advertising laws in some states and increasing public confusion regarding different board certifications.

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2015The Influence of Social Media and Easily Accessible Online Information on the Aesthetic Plastic Surgery Practice: Literature Review and Our Own Experience 2017Social Media and the Plastic Surgery Patient 2017Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing 2011Social Media in Plastic Surgery Practices: Emerging Trends in North America 2019The Public’s Preferences on Plastic Surgery Social Media Engagement and Professionalism: Demystifying the Impact of Demographics 2018Google Ranking of Plastic Surgeons Values Social Media Presence Over Academic Pedigree and Experience 2020Current Trends in the Use of Social Media by Plastic Surgeons 2010The Quality of Internet Advertising in Aesthetic Surgery: An In-Depth Analysis

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