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Older Consumers’ Perceptions of Advertising with Celebrity Endorsement
16 references·0 citing·41 second hop
Older Consumers’ Perceptions of Advertising with Celebrity Endorsement (2022)Older Consumers’ Perceptions of Advertisi…World population ageing 2020 highlights (2020)World population ageing 2020 …Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)YouTube vloggers' influence o…Celebrity endorsements: a literature review and research agenda (2016)Celebrity endorsements: a lit…Instafame: Luxury Selfies in the Attention Economy (2015)Instafame: Luxury Selfies in …Camgirls: Celebrity and Community in the Age of Social Networks (2008)Camgirls: Celebrity and Commu…2007 world population data sheet. (2007)2007 world population data sh…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Attitudes and Attitude Change (1984)Attitudes and Attitude ChangeEffectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…The Influence of Source Credibility on Communication Effectiveness (1951)The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Coefficient Alpha and the Internal Structure of Tests (1951)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)Mass Communication and Para-Social Interaction (1956)Parasocial Interaction: A Review of the Literature and a Model for Future Research (2002)I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience (2010)Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram (2018)The Measurement of Meaning (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)What is beautiful is good. (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)A Theory of Social Comparison Processes (1954)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Population, Sustainability, and Earth's Carrying Capacity (1992)Rural Depopulation: Growth and Decline Processes over the Past Century (2019)Fertility, mortality, migration, and population scenarios for 195 countries and territories from 2017 to 2100: a forecasting analysis for the Global Burden of Disease Study (2020)
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References

  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,051 cited
  • 1999Celebrity Endorsement: A Literature Review1,831 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,644 cited
  • 20072007 world population data sheet.1,420 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,338 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,319 cited
  • 2015Instafame: Luxury Selfies in the Attention Economy1,316 cited
  • 2016YouTube vloggers' influence on consumer luxury brand perceptions and intentions1,107 cited
  • 2008Camgirls: Celebrity and Community in the Age of Social Networks688 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information633 cited
  • 2020World population ageing 2020 highlights627 cited

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1984
Attitudes and Attitude Change
596 cited
  • 2016Celebrity endorsements: a literature review and research agenda595 cited
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