A perspective on the Motivation to Comply social norms construct

Paul Branscum

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Behavioral Health and Interventions Media Influence and Health Psychology of Social Influence

Abstract

This social norms construct, motivation to comply (MTC), has been labeled problematic. To understand how MTC has been operationalized and measured, a scoping review was conducted. To retrieve articles, the key words ‘Motivation to Comply’ were used in multiple databases (e.g., MEDLINE), from 2009-2021. Twenty-seven manuscripts were identified, and yet according to the author of this study, only 52% measured MTC correctly. Other studies measured MTC as some other psychosocial construct such as attitudes. This article points to the need for standardization in the definition and measurement of the MTC construct.

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References

2018PRISMA Extension for Scoping Reviews (PRISMA-ScR): Checklist and Explanation 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2013The Behavior Change Technique Taxonomy (v1) of 93 Hierarchically Clustered Techniques: Building an International Consensus for the Reporting of Behavior Change Interventions 2009Predicting and Changing Behavior: The Reasoned Action Approach 2000Collective Action and the Evolution of Social Norms 2000Toward an Emotion Nuanced Sensemaking Perspective of Organizational Consultation 2016Social norms: A review 2014Collective action and the evolution of social norms

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