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Predicting crowdfunding success with visuals and speech in video ads and text ads
16 references·4 citing·47 second hop
Predicting crowdfunding success with visuals and speech in video ads and text ads (2022)Predicting crowdfunding success with visu…Uniting the Tribes: Using Text for Marketing Insight (2019)Uniting the Tribes: Using Tex…Linguistic style and crowdfunding success among social and commercial entrepreneurs (2017)Linguistic style and crowdfun…Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success (2016)Kicking Off Social Entreprene…Does my contribution to your crowdfunding project matter? (2016)Does my contribution to your …Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts (2015)Wisdom or Madness? Comparing …Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014)Mining Marketing Meaning from…The dynamics of crowdfunding: An exploratory study (2013)The dynamics of crowdfunding:…More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates (2012)More than Words: The Influenc…Linguistic Inquiry and Word Count (LIWC) (2012)Linguistic Inquiry and Word C…What Makes Online Content Viral? (2011)What Makes Online Content Vir…Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011)Does Chatter Really Matter? D…Crowd‐funding: transforming customers into investors through innovative service platforms (2011)Crowd‐funding: transforming c…The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)The Psychological Meaning of …Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models (2006)Defection Detection: Measurin…Trust, Reciprocity, and Social History (1995)Trust, Reciprocity, and Socia…Criteria used by venture capitalists to evaluate new venture proposals (1985)Criteria used by venture capi…Computer vision in branding: A conceptual framework and future research agenda (2025)Computer vision in branding: …Predicting the fundraising performance of environmental crowdfunding projects: An interpretable machine learning approach (2023)Predicting the fundraising pe…How financial literacy moderates the relationship between qualitative business information and the success of an equity crowdfunding campaign: Evidence from Mediterranean and Gulf Cooperation Council countries (2023)How financial literacy modera…Stock index direction forecasting using an explainable eXtreme Gradient Boosting and investor sentiments (2022)Stock index direction forecas…Case Study Research: Design and Methods (1984)Evolving to a New Dominant Logic for Marketing (2003)Internal Social Capital and the Attraction of Early Contributions in Crowdfunding (2014)Value co-creation: concept and measurement (2014)Equity Retention and Social Network Theory in Equity Crowdfunding (2015)The Discovery of Grounded Theory (2017)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Unit root tests in panel data: asymptotic and finite-sample properties (2002)The role of digital and social media marketing in consumer behavior (2015)Social media and consumer engagement: a review and research agenda (2016)Predicting overall customer satisfaction: Big data evidence from hotel online textual reviews (2018)Measuring nominal scale agreement among many raters. 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References

  • 2009The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods5,768 cited
  • 1995Trust, Reciprocity, and Social History5,547 cited
  • 2013The dynamics of crowdfunding: An exploratory study4,256 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 2012Linguistic Inquiry and Word Count (LIWC)2,153 cited
  • 1985Criteria used by venture capitalists to evaluate new venture proposals1,131 cited
  • 2011Crowd‐funding: transforming customers into investors through innovative service platforms1,100 cited
  • 2014Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation774 cited
  • 2019Uniting the Tribes: Using Text for Marketing Insight741 cited
  • 2012More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates739 cited
  • 2017Linguistic style and crowdfunding success among social and commercial entrepreneurs646 cited
  • 2011Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance623 cited
  • 2016Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success618 cited
  • 2006Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models574 cited

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  • 2015Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts516 cited
  • 2016Does my contribution to your crowdfunding project matter?461 cited
  • Cited by

    • 2022Stock index direction forecasting using an explainable eXtreme Gradient Boosting and investor sentiments41 cited
    • 2023Predicting the fundraising performance of environmental crowdfunding projects: An interpretable machine learning approach18 cited
    • 2023How financial literacy moderates the relationship between qualitative business information and the success of an equity crowdfunding campaign: Evidence from Mediterranean and Gulf Cooperation Council countries16 cited
    • 2025Computer vision in branding: A conceptual framework and future research agenda11 cited