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Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping

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663 cited

2017Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk576 cited

2020Enhancing consumer engagement in e-commerce live streaming via relational bonds538 cited

2020Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience393 cited

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