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E-Marketing Usage As An Increase In Competitive Advantage Through Product Innovation And Marketing Performance (Survey On MSMEs In Central Java)
16 references·0 citing·50 second hop
E-Marketing Usage As An Increase In Competitive Advantage Through Product Innovation And Marketing Performance (Survey On MSMEs In Central Java) (2022)E-Marketing Usage As An Increase In Compe…The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance (2021)The influence of social media…Determining Factors in the Use of Digital Marketing and Its Effect on Marketing Performance in the Creative Industries in Tasikmalaya (2020)Determining Factors in the Us…The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs (2019)The effects of market orienta…INNOVATION AND KNOWLEDGE SHARING OF SME IN AN EMERGING ECONOMY; THE MODERATING EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE (2019)INNOVATION AND KNOWLEDGE SHAR…PENGARUH MARKET ORIENTATION, INOVASI PRODUK, DAN KUALITAS PRODUK TERHADAP KINERJA BISNIS DALAM MENCIPTAKAN KEUNGGULAN BERSAING (2018)PENGARUH MARKET ORIENTATION, …Information technology, knowledge management and environmental dynamism as drivers of innovation ambidexterity: a study in SMEs (2018)Information technology, knowl…Market orientation, marketing capabilities and sustainable innovation (2017)Market orientation, marketing…Digital technology and marketing management capability: achieving growth in SMEs (2017)Digital technology and market…Achieving sustainable competitive advantage through product innovation and market driving (2017)Achieving sustainable competi…Leveraging marketing capabilities into competitive advantage and export performance (2015)Leveraging marketing capabili…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMPemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) dalam Penanggulangan Kemiskinan (2014)Pemberdayaan Usaha Mikro Keci…B2B e‐marketplace: an e‐marketing framework for B2B commerce (2010)B2B e‐marketplace: an e‐marke…Capitalizing on the internet opportunity (2005)Capitalizing on the internet …The relationship between Internet use and perceived performance in retail and professional service firms (2003)The relationship between Inte…Introduction to Hospitality Management (1989)Introduction to Hospitality M…The Method of Path Coefficients (1934)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(2011)Technology readiness in a B2B online retail context: An examination of antecedents and outcomes (2013)Digital marketing for B2B organizations: structured literature review and future research directions (2020)Firm Resources and Sustained Competitive Advantage (1991)Principles and Practice of Structural Equation Modeling (1998)Firm resources and sustained competitive advantage (2004)Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation (2016)Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence (2019)Effects of innovation strategies on export performance: New empirical evidence from developing market firms (2020)A resource‐based view of the firm (1984)Qualitative evaluation and research methods (1990)Dynamic capabilities and strategic management (1997)Towards Sustainable Digital Innovation of SMEs from the Developing Countries in the Context of the Digital Economy and Frugal Environment (2021)How digital technology promotes entrepreneurship in ecosystems (2022)The role of digital technology and digital innovation towards firm performance in a digital economy (2023)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Sustainability innovations and firm competitiveness: A review (2020)Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises (2021)Developing Organizational Agility in SMEs: An Investigation of Innovation’s Roles and Strategic Flexibility (2022)Survey Research Methods. (1985)Survey Research Methods (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS (2013)The Impact of Strategic Human Resource Management Practices on Competitive Advantage Sustainability: The Mediation of Human Capital Development and Employee Commitment (2019)Sustainable Innovation in Small Medium Enterprises: The Impact of Knowledge Management on Organizational Innovation through a Mediation Analysis by Using SEM Approach (2020)AI-powered marketing: What, where, and how? (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating the role of social capital, tacit knowledge sharing, knowledge quality and reciprocity in determining innovation capability of an organization (2019)COVID-19 Pandemic: Shifting Digital Transformation to a High-Speed Gear (2020)How do green knowledge management and green technology innovation impact corporate environmental performance? Understanding the role of green knowledge acquisition (2022)Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation (2020)The relationships between market orientation, learning orientation, financial literacy, on the knowledge competence, innovation, and performance of small and medium textile industries in Java and Bali (2020)Does innovation capability improve SME performance in Malaysia? The mediating effect of technology adoption (2021)Dimensions of Brand Equity in the Chain Restaurant Industry (2011)The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2011)A Review of Research on Electronic Word-of-Mouth in Hospitality and Tourism Management (2016)
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References

  • 2015Common Method Bias in PLS-SEM11,396 cited
  • 2018Information technology, knowledge management and environmental dynamism as drivers of innovation ambidexterity: a study in SMEs472 cited
  • 2019The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs339 cited
  • 2017Achieving sustainable competitive advantage through product innovation and market driving326 cited
  • 2017Digital technology and marketing management capability: achieving growth in SMEs206 cited
  • 2015Leveraging marketing capabilities into competitive advantage and export performance196 cited
  • 2017Market orientation, marketing capabilities and sustainable innovation106 cited
  • 2010B2B e‐marketplace: an e‐marketing framework for B2B commerce76 cited
  • 1989Introduction to Hospitality Management74 cited
  • 2003The relationship between Internet use and perceived performance in retail and professional service firms74 cited
  • 2005Capitalizing on the internet opportunity66 cited
  • 2014Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) dalam Penanggulangan Kemiskinan50 cited
  • 2020Determining Factors in the Use of Digital Marketing and Its Effect on Marketing Performance in the Creative Industries in Tasikmalaya39 cited
  • 2021The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

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38 cited
  • 2018PENGARUH MARKET ORIENTATION, INOVASI PRODUK, DAN KUALITAS PRODUK TERHADAP KINERJA BISNIS DALAM MENCIPTAKAN KEUNGGULAN BERSAING37 cited
  • 2019INNOVATION AND KNOWLEDGE SHARING OF SME IN AN EMERGING ECONOMY; THE MODERATING EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE22 cited
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