Innovative Management Strategy of Wine Tourism in the COVID-19 Era

Poshan Yu · Yuhan Wang · Emanuela Hanes

4 citations0/0 files storedAdvances in business strategy and competitive advantage book series

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

This chapter aims to study operation mode of wine tourism and coping strategies of major wine producing regions in the context of COVID-19. This study uses Citespace to analyze the changes of research hotspots in wine tourism industry before and after COVID-19. Through the comparison between the global wine industry management strategy and the Chinese wine industry management strategy, the similarities and differences between the two are analyzed through specific cases. This chapter investigates the driving force and factors of sustainable development of tourism economy with wine tourism as the core sector. It also studies innovative strategies such as the promotional effects of digital tourism in response to COVID-19 on wine tourism, thereby extending the protection and utilization of intellectual property rights of each wine producer. Case studies of China will be used for discussion. Finally, this chapter provides suggestions for policymakers to build a sustainable wine tourism for enterprises.

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References

2005CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature 2020Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research 2010The structure and dynamics of cocitation clusters: A multiple‐perspective cocitation analysis 2004Critical success factors for wine tourism regions: a demand analysis 2003South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product 2015Wine tourism: Motivating visitors through core and supplementary services 2017A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal 2015A model of tourism destination brand equity: The case of wine tourism destinations in Spain

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2024Wine Tourism in Montenegro in the Post-COVID-19 Era 2025173Wine tourism, resilience and crisis-coping strategies: Evidence from Santorini

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