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Children influence on family purchase decisions across product categories · Study

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ArticleChildren influence on family purchase decisions across product categories

Chetna Arora2022

Article2022

Children influence on family purchase decisions across product categories

Chetna Arora · Saloni Pawan Diwan

11 citations·0/0 files stored·SN Business & Economics

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 2025Advances in Consumer Research 1994Marketing Research: An Applied Orientation 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1993Influence: The Psychology of Persuasion 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research 1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople 1996The Autonomous-Relational Self

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Year2022

Typearticle

Published2022-06-14

VenueSN Business & Economics

ISSN-L2662-9399

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1007/s43546-022-00238-x

openalex_workW4282830002

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