Changes in United States Residency Program Online Presence Following COVID-19

Nikhi Paul Singh · Andrew B. DeAtkine · Reagan Hattaway · Paul F. Chisolm · Soroush Rais‐Bahrami · Timothy W. King

12 citations0/0 files storedTeaching and Learning in Medicine

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Social Media in Health Education Media and Digital Communication Medical Education and Admissions

Abstract

PHENOMENON: The 2020-2021 residency application cycle was subject to major alterations following the COVID-19 global pandemic. This study determined the online presence of US-based residency training programs during this time period. APPROACH: An official list of accredited US residency programs for 24 medical specialties was obtained through the Electronic Residency Application Service Programs' online presence and was evaluated for website ownership in addition to Twitter, Instagram, and Facebook account ownership. Date of social media account foundation and virtual opportunities offered were recorded. Doximity Residency Navigator for 2020-2021 was used to determine program rank, and programs were stratified by location using Association of American Medical Colleges regions. Program rank and geographic location were used to determine potential trends in online presence. This study was performed during the residency application cycle from September 2, 2020, to November 29, 2020, during which applications were submitted and the interview cycle began. FINDINGS: Fifty-seven percent of the 4,562 programs had a presence on social media. One-third of all accounts were created after March 1, 2020, and most (58%) were residency program-associated. A total of 1,315 programs offered virtual open houses through Twitter (829), Instagram (792), and Facebook (295). First-quartile programs had significantly more social media accounts per program on average (1.8) than those in subsequent quartiles, and Western region programs had significantly more accounts per program on average (1.3) than the Central (1.0), Northeastern (1.0), and Southern (1.1) regions. INSIGHTS: US residency programs created social media accounts and online opportunities for applicants following March 1, 2020. Online interactions may serve as substitutes at a time when in-person interaction is not possible. Future studies may examine the influence and impact of virtual interactions.Supplemental data for this article is available online at https://doi.org/10.1080/10401334.2022.2047050.

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2014Use of Social Media Across US Hospitals: Descriptive Analysis of Adoption and Utilization 2020An Update on Social Media in Academic Plastic Surgery Training Programs 2020#ENT: Otolaryngology Residency Programs Create Social Media Platforms to Connect With Applicants During COVID-19 Pandemic 2019An assessment of social media usage by dermatology residency programs 2021An evaluation of social media utilization by general surgery programs in the COVID-19 era 2021Social Media Changes in Pediatric Residency Programs During COVID-19 Pandemic 2021A rise in social media utilization by U.S. neurology residency programs in the era of COVID-19 2021Adaptations in anesthesiology residency programs amid the COVID-19 pandemic: virtual approaches to applicant recruitment

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