Social media growth of orthopaedic surgery residency programs in response to the COVID-19 pandemic

Joseph S. Geller · Dustin H. Massel · Michael G. Rizzo · Ean Schwartz · Jacob E. Milner · Chester J. Donnally

10 citations0/0 files storedWorld Journal of Orthopedics

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Social Media in Health Education Media and Digital Communication Academic Publishing and Open Access

Abstract

BACKGROUND: In the Spring of 2020, residency programs across the country experienced rapid and drastic changes to their application process as a result of the coronavirus disease 2019 (COVID-19) pandemic. In response, residency programs shifted to virtual events and began harnessing social media to communicate with applicants. AIM: To analyze the changes in social media usage by orthopaedic surgery programs in response to the COVID-19 pandemic. METHODS: Based on the 2019 residency and fellowship electronic database, accredited US orthopaedic surgery programs were reviewed for social media presence on Instagram and Twitter. Approximately 47000 tweets from 2011-2021 were extracted through the Twitter application programming interface. We extracted: Total number of followers, accounts following, tweets, likes, date of account creation, hashtags, and mentions. Natural language processing was utilized for tweet sentiment analysis and classified as positive, neutral, or negative. Instagram data was collected and deemed current as of August 11, 2021. The account foundation date analysis was based on the date recognized as the start of the COVID-19 outbreak in the United States, before or after March 1, 2020. RESULTS: 14 (12.2%) identified as "department"-managed. Over three quarters (77.4%) of Instagram accounts were created after March 1, 2020. The average number of followers per account was 1089.5 with an average of 58.9 total posts. CONCLUSION: Our study demonstrates a substantial growth of Instagram and Twitter presence by orthopaedic surgery residency programs during the COVID-19 pandemic. These data suggest that orthopaedic residency programs have utilized social media as a new way to communicate with applicants and showcase their programs in light of the challenges presented by the pandemic.

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2018A comparative study on social media usage and health status among students studying in pre-university colleges of urban Bengaluru 2016The use of social media to supplement resident medical education – the SMART-ME initiative 2020An Update on Social Media in Academic Plastic Surgery Training Programs 2019Are We Witnessing a Paradigm Shift?: A Systematic Review of Social Media in Residency 2020#ENT: Otolaryngology Residency Programs Create Social Media Platforms to Connect With Applicants During COVID-19 Pandemic 2016Social media and Internet usage of orthopaedic surgeons 2020Residency Program Use of Social Media in the COVID-19 Era: An Applicant's Perspective 2021An evaluation of social media utilization by general surgery programs in the COVID-19 era

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