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Artification: la interacción entre moda y arte contemporáneo en el proceso de construcción de identidad marcaria. Estudio de caso: Kostüme
12 references·0 citing·44 second hop
Artification: la interacción entre moda y arte contemporáneo en el proceso de construcción de identidad marcaria. Estudio de caso: Kostüme (2022)Artification: la interacción entre moda y…Art as strategic branding tool for luxury fashion brands (2018)Art as strategic branding too…Using brand alliances with artists to expand retail brand personality (2017)Using brand alliances with ar…Art as a means to recreate luxury brands' rarity and value (2017)Art as a means to recreate lu…Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters (2016)Explaining and predicting pur…The artification of luxury: From artisans to artists (2014)The artification of luxury: F…Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers (2012)Art Infusion in Fashion Produ…Couture Culture: A Study in Modern Art and Fashion (2004)Couture Culture: A Study in M…El sistema de la moda y otros escritos (2003)El sistema de la moda y otros…Building strong brands (2003)Building strong brandsMANAGEMENT FASHION (1996)MANAGEMENT FASHIONEl márketing de la marca (1995)El márketing de la marcaBuilding Strong Brands (1995)Building Strong BrandsPricing of Conspicuous Goods: A Competitive Analysis of Social Effects (2005)The Work of Art in the Age of Mechanical Reproduction (2007)The Work of Art in the Age of Mechanical Reproduction (2018)Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury (2019)A conceptual framework of contemporary luxury consumption (2021)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)Qualitative Evaluation Methods (1981)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience (2020)Possessions and the Extended Self (1988)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Dynamic capabilities and strategic management (1997)Consumers’ practices of everyday luxury (2019)The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach (2022)Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market (2023)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Using thematic analysis in psychology (2006)Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements (2020)When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos (2020)Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis (2022)Interpreting Qualitative Data (2024)Culture's Consequences: International Differences in Work-Related Values (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Looking Forward and Looking Backward: Cognitive and Experiential Search (2000)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)The Theory of Economic Development (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The impact of person-organization fit on the corporate brand perception of employees and of customers (2005)The moderating effect of brand orientation on inter-firm market orientation and performance (2017)How can perceived consistency in marketing communications influence customer–brand relationship outcomes? (2019)Roland Barthes y el análisis del discurso (2006)Urban assemblages: ANT and the examination of the city (2011)La moda en las sociedades modernas (2019)Prada and the Art of Patronage (2007)Beautiful Clothes Violet Angotti, Twentieth-Century Dress Designer (2011)The emergence of Italy as a fashion country: Nation branding and collective meaning creation at Florence’s fashion shows (1951–1965) (2017)The construction of the other in a Brazilian weekly magazine (2005)Narrativa participativa y comunicación de marca (2013)
this work references cited by second hop

References

  • 1995Building Strong Brands4,432 cited
  • 1996MANAGEMENT FASHION1,828 cited
  • 2014The artification of luxury: From artisans to artists192 cited
  • 2016Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters131 cited
  • 2003Building strong brands120 cited
  • 2004Couture Culture: A Study in Modern Art and Fashion104 cited
  • 2003El sistema de la moda y otros escritos74 cited
  • 2017Art as a means to recreate luxury brands' rarity and value72 cited
  • 2018Art as strategic branding tool for luxury fashion brands48 cited
  • 1995El márketing de la marca43 cited
  • 2012Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers36 cited
  • 2017Using brand alliances with artists to expand retail brand personality36 cited

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