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Digital Marketing and Brand Image To Increase Consumer Purchase Interest
11 references·0 citing·45 second hop
Digital Marketing and Brand Image To Increase Consumer Purchase Interest (2022)Digital Marketing and Brand Image To Incr…Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit (2017)Pemanfaatan Digital Marketing…The Impact of Brand Image on Consumer Behavior: A Literature Review (2015)The Impact of Brand Image on …Minat Beli sebagai Mediasi Pengaruh Brand Image dan Sikap Konsumen terhadap Keputusan Pembelian Batik di Pekalongan (2015)Minat Beli sebagai Mediasi Pe…Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study (2015)Effectiveness of Digital Mark…THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS (2014)THE RELATIONSHIP BETWEEN BRAN…Consumer Power: Evolution in the Digital Age (2013)Consumer Power: Evolution in …Examining the relationship between brand emotion and brand extension among supporters of professional football clubs (2012)Examining the relationship be…Global Marketing Management (2009)Global Marketing ManagementThe marketing advantages of strong brands (2003)The marketing advantages of s…Consumer Behavior: A Strategic Approach (2003)Consumer Behavior: A Strategi…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The future of competition: co-creating unique value with customers (2004)Are small travel agencies ready for digital marketing? 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A panel data study of Chinese SMEs (2014)Green business value chain: a systematic review (2019)Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM (2020)Strategi Bertahan UMKM di Tengah Pandemi Covid-19 (2020)Pengembangan UMKM Digital di Masa Pandemi Covid-19 (2021)Measuring the impact of positive and negative word of mouth on brand purchase probability (2008)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)Environmentally responsible behavior in ecotourism: Antecedents and implications (2013)
this work references cited by second hop

References

  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2013Consumer Power: Evolution in the Digital Age652 cited
  • 2003The marketing advantages of strong brands608 cited
  • 2017Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit520 cited
  • 2015Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study449 cited
  • 2015The Impact of Brand Image on Consumer Behavior: A Literature Review379 cited
  • 2009Global Marketing Management341 cited
  • 2003Consumer Behavior: A Strategic Approach295 cited
  • 2014THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS160 cited
  • 2012Examining the relationship between brand emotion and brand extension among supporters of professional football clubs122 cited
  • 2015Minat Beli sebagai Mediasi Pengaruh Brand Image dan Sikap Konsumen terhadap Keputusan Pembelian Batik di Pekalongan23 cited

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