SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
PENGARUH BRAND PERSONALITY TERHADAP PURCHASE DECISION SMARTPHONE DIMEDIASI BRAND TRUST
15 references·0 citing·45 second hop
PENGARUH BRAND PERSONALITY TERHADAP PURCHASE DECISION SMARTPHONE DIMEDIASI BRAND TRUST (2022)PENGARUH BRAND PERSONALITY TERHADAP PURCH…Brand Personality to Predict Brand Trust, Brand Attachment and Purchase Intention: Study on Cosmetic Products in Jakarta (2020)Brand Personality to Predict …PENGARUH BRAND PERSONALITY DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Butik Meccanism) (2019)PENGARUH BRAND PERSONALITY DA…The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars (2018)The Influence of Brand Image,…The Effect of Product Quality, Brand Trust, Price and Sales Promotion on Purchase Decisions on Royal Residence Surabaya (Case Study in PT. Propnex Realti Visit) (2018)The Effect of Product Quality…PERAN BRAND TRUST DALAM MEMEDIASI BRAND EXPERIENCE, BRAND PERSONALITY DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY (2018)PERAN BRAND TRUST DALAM MEMED…KEPUTUSAN PEMBELIAN SMARTPHONE OLEH MAHASISWA: KELOMPOK ACUAN ATAU GAYA HIDUP? (2018)KEPUTUSAN PEMBELIAN SMARTPHON…Brand personality: theory and dimensionality (2018)Brand personality: theory and…Analysis Brand Awareness and Brand Trust to Purchase Decision (Case Study: PT. MountAqua Kruenggukuh, AcehProvince) (2018)Analysis Brand Awareness and …Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands (2017)Brand personality and its imp…The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers (2016)The Analyses of Purchasing De…Determinants of Customer-based Brand Equity: A Study of Public and Private Banks (2016)Determinants of Customer-base…Wiley Encyclopedia of Management (2015)Wiley Encyclopedia of Managem…Strategic Brand Management (2014)Strategic Brand ManagementManagement information systems: managing the digital firm, 8th Edition (2004)Management information system…Development and Validation of a Brand Trust Scale (2003)Development and Validation of…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Customer Engagement (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Measuring Brand Equity Across Products and Markets (1996)A Model of Customer Loyalty: An Empirical Study of Indian Retail Banking Customer (2019)Brand equity in Caribbean financial services: the moderating role of service providers (2019)INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR (2022)The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers (1998)Marketing management: analysis. planning. implementation and control (2000)The Different Roles of Product Appearance in Consumer Choice * (2004)The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone (2020)Gen Y consumers' brand loyalty: a brand romance perspective (2021)Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty (2022)Creating Powerful Brands (2010)Employer Branding: A Brand Equity‐based Literature Review and Research Agenda (2016)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Case Study Research: Design and Methods (1984)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders (2020)Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment (2020)The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands (2021)Job Market Signaling (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer – green brand relationships: revisiting benefits, relationship quality and outcomes (2019)Improving service brand personality with augmented reality marketing (2021)Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda (2022)Pricing: Making Profitable Decisions (1980)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image (2020)Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China (2022)Creativity, Critical Thinking, Communication, and Collaboration: Assessment, Certification, and Promotion of 21st Century Skills for the Future of Work and Education (2023)Trends in Commercial-Off-The-Shelf vs. Proprietary Applications (2016)Designing Employee Performance Monitoring Dashboard Using Key Performance Indicator (KPI) (2019)INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA (2019)Exploring Satisfaction as a Mediator and Moderator of Customer Loyalty in Islamic Banking (2023)Everyday Entrepreneurship—A Call for Entrepreneurship Research to Embrace Entrepreneurial Diversity (2016)Entrepreneurship education and firm creation (2021)Corporate social responsibility and firm performance (2022)
this work references cited by second hop

References

  • 2003Development and Validation of a Brand Trust Scale906 cited
  • 2015Wiley Encyclopedia of Management295 cited
  • 2014Strategic Brand Management269 cited
  • 2018The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars144 cited
  • 2018Brand personality: theory and dimensionality126 cited
  • 2017Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands69 cited
  • 2016The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers39 cited
  • 2004Management information systems: managing the digital firm, 8th Edition32 cited
  • 2016Determinants of Customer-based Brand Equity: A Study of Public and Private Banks26 cited
  • 2018PERAN BRAND TRUST DALAM MEMEDIASI BRAND EXPERIENCE, BRAND PERSONALITY DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY16 cited
  • 2018KEPUTUSAN PEMBELIAN SMARTPHONE OLEH MAHASISWA: KELOMPOK ACUAN ATAU GAYA HIDUP?13 cited
  • 2019PENGARUH BRAND PERSONALITY DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Butik Meccanism)9 cited
  • 2018The Effect of Product Quality, Brand Trust, Price and Sales Promotion on Purchase Decisions on Royal Residence Surabaya (Case Study in PT. Propnex Realti Visit)9 cited
  • 2020Brand Personality to Predict Brand Trust, Brand Attachment and Purchase Intention: Study on Cosmetic Products in Jakarta

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

6 cited
  • 2018Analysis Brand Awareness and Brand Trust to Purchase Decision (Case Study: PT. MountAqua Kruenggukuh, AcehProvince)6 cited
  • Cited by

    No citing works inside the corpus for this window.