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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
16 references·0 citing·53 second hop
The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin (2022)The Value of Art in Persuasive Marketing …Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021)Digital marketing communicati…How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study (2018)How CSR reputation, sustainab…Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance (2017)Persuasion in crowdfunding: A…Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013)Online travel reviews as pers…Ethos,logos,pathos: Strategies of persuasion in social/environmental reports (2012)Ethos,logos,pathos: Strategie…Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Retail Luxury Strategy: Assem…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2011)Are Consumers Really Willing …The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity (2009)The role of country-of-origin…Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008)Antecedents, moderators and d…Consumer‐based brand equity and country‐of‐origin relationships (2006)Consumer‐based brand equity a…An application of the consumer ethnocentrism model to French consumers (2005)An application of the consume…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…Source effects in communication and persuasion research: A meta-analysis of effect size (1993)Source effects in communicati…Effects of involvement on persuasion: A meta-analysis. (1989)Effects of involvement on per…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)The influence of brand equity on consumer responses (2013)The impact of brand communication on brand equity through Facebook (2015)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)The nature and measurement of meaning. 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(2009)A Theory of Cognitive Dissonance (2017)Fact-Checking: A Meta-Analysis of What Works and for Whom (2019)The Presentation of Self in Everyday Life. (1956)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Explaining variation in conspicuous luxury consumption: An individual differences' perspective (2014)The Discovery of Grounded Theory (2017)Managing the Tradition and Innovation Paradox in Family Firms: A Family Imprinting Perspective (2019)Sustainable Luxury Marketing: A Synthesis and Research Agenda (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Nature and Operation of Attitudes (2001)Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern (2015)A review of experiments in tourism and hospitality (2020)When Is a Liability Not a Liability? 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References

  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 1989Effects of involvement on persuasion: A meta-analysis.986 cited
  • 1993Source effects in communication and persuasion research: A meta-analysis of effect size677 cited
  • 2013Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior528 cited
  • 2017Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance465 cited
  • 2011Retail Luxury Strategy: Assembling Charisma through Art and Magic450 cited
  • 2006Consumer‐based brand equity and country‐of‐origin relationships419 cited
  • 2012Ethos,logos,pathos: Strategies of persuasion in social/environmental reports328 cited
  • 2011Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay318 cited
  • 2005An application of the consumer ethnocentrism model to French consumers289 cited
  • 2018How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study244 cited
  • 2008Antecedents, moderators and dimensions of country‐of‐origin evaluations

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219 cited
  • 2009The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity209 cited
  • 2021Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches205 cited
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