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Distributed marketing networks: The fourth industrial revolution · Study

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ArticleDistributed marketing networks: The fourth industrial revolution

Ravi S. Achrol2022

Article2022

Distributed marketing networks: The fourth industrial revolution

Ravi S. Achrol · Philip Kotler

28 citations·0/0 files stored·Journal of Business Research

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Business Strategy and Innovation Innovation and Knowledge Management Collaboration in agile enterprises

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References

1973The Strength of Weak Ties 1985Economic Action and Social Structure: The Problem of Embeddedness 1996Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology 1998Clusters and the new economics of competition.2004Structural Holes and Good Ideas 2000Collaboration Networks, Structural Holes, and Innovation: A Longitudinal Study 1995Developing relationships in business networks 1994Networks and Organizations: Structure, Form, and Action.

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Year2022

Typearticle

Published2022-06-24

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations28

Files0 public / 0

ShelfBusiness Strategy and Innovation

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doi10.1016/j.jbusres.2022.06.029

openalex_workW4283392142

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