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The effect of COVID-19 on consumers’ channel shopping behaviors: A segmentation study · Study

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ArticleThe effect of COVID-19 on consumers’ channel shopping behaviors: A segmentation study

Cheryl‐lyn Ngoh2022

Article2022

The effect of COVID-19 on consumers’ channel shopping behaviors: A segmentation study

Cheryl‐lyn Ngoh · Christopher Groening

58 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing COVID-19 Pandemic Impacts

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References

2007Deciding on the Number of Classes in Latent Class Analysis and Growth Mixture Modeling: A Monte Carlo Simulation Study 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2001Hedonic and utilitarian motivations for online retail shopping behavior 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands 2015From Multi-Channel Retailing to Omni-Channel Retailing 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 2003Hedonic shopping motivations 2020Latent profile analysis: A review and “how to” guide of its application within vocational behavior research

Cited by

2023What drives consumers to use local online retail platforms? The influence of non-place-specific and place-specific motives 2024Omni‐channel customer segmentation: A personalized customer journey perspective 2023Proximity-store introductions: A new route to big-box retailer success?

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2018Multichannel Retailing: A Review and Research Agendaarticle · 12 shared references 2020Multichannel customer journeys and their determinants: Evidence from motor insurancearticle · 12 shared references 2018Understanding the Omnichannel Customer Journey: Determinants of Interaction Choicearticle · 11 shared references 2017Customer segmentation with purchase channels and media touchpoints using single source panel dataarticle · 11 shared references 2020Online channel adoption in supermarket retailingarticle · 11 shared references 2023Financial consequences of adding bricks to clicksarticle · 11 shared references

Details

Year2022

Typearticle

Published2022-06-27

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations58

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2022.103065

openalex_workW4283580000

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