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Strategic investment for green product development and green marketing in a supply chain
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Strategic investment for green product development and green marketing in a supply chain (2022)Strategic investment for green product de…To be or not to be green? Strategic investment for green product development in a supply chain (2019)To be or not to be green? Str…The moderating influence of environmental consciousness and recycling intentions on green purchase behavior (2019)The moderating influence of e…Pricing and coordination strategies of a dual-channel supply chain considering green quality and sales effort (2019)Pricing and coordination stra…Green product development under competition: A study of the fashion apparel industry (2019)Green product development und…The Effects of Ecolabels and Environmental Regulation on Green Product Development (2018)The Effects of Ecolabels and …Green product supply chain contracts considering environmental responsibilities (2018)Green product supply chain co…Impact of Take‐Back Regulation on the Remanufacturing Industry (2016)Impact of Take‐Back Regulatio…Sustainability investment under cap-and-trade regulation (2014)Sustainability investment und…Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust (2014)Signaling the Green Sell: The…Supply chain coordination through cooperative advertising with reference price effect (2012)Supply chain coordination thr…Channel coordination in green supply chain management (2012)Channel coordination in green…Is Leasing Greener Than Selling? (2011)Is Leasing Greener Than Selli…Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…A comparative analysis of greening policies across supply chain structures (2011)A comparative analysis of gre…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…The link between green purchasing decisions and measures of environmental consciousness (1996)The link between green purcha…The Strategic Impact of Service Quality and Environmental Sustainability on Financial Performance: A Case Study of 5-Star Hotels in Athens (2024)The Strategic Impact of Servi…The influence mechanism of internal and external driving factors on corporate green behavior (2024)The influence mechanism of in…Joint optimization on green investment and contract design for sustainable supply chains with fairness concern (2024)Joint optimization on green i…Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables (2024)Drivers and outcomes of susta…Impact of government fund policy and blockchain technology on closed-loop supply chains in textile and apparel industry (2023)Impact of government fund pol…Green Marketing Strategies and Consumer Behavior (2023)Green Marketing Strategies an…Effects of information superiority and green optimism on green supply chains under different power structures (2023)Effects of information superi…Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach (2023)Analyzing the green marketing…The choice of green manufacturing modes under carbon tax and carbon quota (2022)The choice of green manufactu…Channel structure and greening in an omni-channel tourism supply chain (2022)Channel structure and greenin…The Bargaining Problem (1950)Non-Cooperative Games (1951)Green and competitive: ending the stalemate (1995)Green product design in supply chains under competition (2016)Pricing and carbon emission reduction decisions in supply chains with vertical and horizontal cooperation (2017)Retailer-driven carbon emission abatement with consumer environmental awareness and carbon tax: Revenue-sharing versus Cost-sharing (2017)Determining the Characteristics of the Socially Conscious Consumer (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Scale Development : Theory and Applications (1991)Exploring consumer attitude and behaviour towards green practices in the lodging industry in India (2007)Managing Channel Profits (1983)Price Competition in a Channel Structure with a Common Retailer (1991)Supply chain analysis under green sensitive consumer demand and cost sharing contract (2014)The Triple-A Supply Chain (2024)Supply Chain Coordination with Contracts (2003)The Economics of Climate Change (2007)The Economics of Climate Change (2010)Sustainable Fashion Supply Chain: Lessons from H&M (2014)A two-echelon sustainable supply chain coordination under cap-and-trade regulation (2016)Contracting emission reduction for supply chains considering market low-carbon preference (2016)Durability and Monopoly (1972)Clarifying the concept of product–service system (2002)Remanufacturing as a Marketing Strategy (2008)Two life cycle assessment (LCA) based methods to analyse and design complex (regional) circular economy systems. Case: making water tourism more sustainable (2015)Trade-in Remanufacturing, Customer Purchasing Behavior, and Government Policy (2018)Towards the ex-ante sustainability screening of circular economy initiatives in manufacturing companies: Consolidation of leading sustainability-related performance indicators (2019)Research methods for business: A skill building approach (1993)Green marketing: legend, myth, farce or prophesy? (2005)Opportunities for green marketing: young consumers (2008)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces (2015)Job Market Signaling (1973)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market (2016)The more I care, the less I will listen to you: How information, environmental concern and ethical production influence consumers' attitudes and the purchasing of sustainable products (2017)What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products? (2020)Advances in Consumer Research (2025)A framework of sustainable supply chain management: moving toward new theory (2008)From a literature review to a conceptual framework for sustainable supply chain management (2008)Contracting green product supply chains considering marketing efforts in the circular economy era (2021)Effects of government subsidies on green technology investment and green marketing coordination of supply chain under the cap-and-trade mechanism (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review (2020)Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020)Factors affecting green purchase behavior: A systematic literature review (2022)Channel Conflict and Coordination in the E‐Commerce Age (2004)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)
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References

  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 1996The link between green purchasing decisions and measures of environmental consciousness1,038 cited
  • 2018Green product supply chain contracts considering environmental responsibilities744 cited
  • 2011A comparative analysis of greening policies across supply chain structures644 cited
  • 2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust619 cited
  • 2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
  • 2012Channel coordination in green supply chain management501 cited
  • 2019The moderating influence of environmental consciousness and recycling intentions on green purchase behavior476 cited
  • 2011Is Leasing Greener Than Selling?393 cited
  • 2014Sustainability investment under cap-and-trade regulation356 cited
  • 2019Green product development under competition: A study of the fashion apparel industry339 cited
  • 2012Supply chain coordination through cooperative advertising with reference price effect334 cited
  • 2019Pricing and coordination strategies of a dual-channel supply chain considering green quality and sales effort311 cited
  • 2018The Effects of Ecolabels and Environmental Regulation on Green Product Development

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275 cited
  • 2016Impact of Take‐Back Regulation on the Remanufacturing Industry228 cited
  • 2019To be or not to be green? Strategic investment for green product development in a supply chain197 cited
  • Cited by

    • 2022The choice of green manufacturing modes under carbon tax and carbon quota61 cited
    • 2023Impact of government fund policy and blockchain technology on closed-loop supply chains in textile and apparel industry46 cited
    • 2023Effects of information superiority and green optimism on green supply chains under different power structures39 cited
    • 2024Joint optimization on green investment and contract design for sustainable supply chains with fairness concern33 cited
    • 2024The Strategic Impact of Service Quality and Environmental Sustainability on Financial Performance: A Case Study of 5-Star Hotels in Athens20 cited
    • 2024The influence mechanism of internal and external driving factors on corporate green behavior15 cited
    • 2022Channel structure and greening in an omni-channel tourism supply chain14 cited
    • 2024Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables11 cited
    • 2023Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach10 cited
    • 2023Green Marketing Strategies and Consumer Behavior8 cited