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Strategic investment for green product development and green marketing in a supply chain · Study

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ArticleStrategic investment for green product development and green marketing in a supply chain

Jing Shi2022

Article2022

Strategic investment for green product development and green marketing in a supply chain

Jing Shi · Deyan Yang · Zunxiao Zheng · Yanan Zhu

67 citations·0/0 files stored·Journal of Cleaner Production

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Sustainable Supply Chain Management Supply Chain and Inventory Management Environmental Sustainability in Business

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References

2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design 1996The link between green purchasing decisions and measures of environmental consciousness 2018Green product supply chain contracts considering environmental responsibilities 2011A comparative analysis of greening policies across supply chain structures 2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust 2011Investigation of green marketing tools' effect on consumers' purchase behavior 2012Channel coordination in green supply chain management 2019The moderating influence of environmental consciousness and recycling intentions on green purchase behavior

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2022The choice of green manufacturing modes under carbon tax and carbon quota 2023Impact of government fund policy and blockchain technology on closed-loop supply chains in textile and apparel industry 2024The influence mechanism of internal and external driving factors on corporate green behavior

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Details

Year2022

Typearticle

Published2022-06-27

VenueJournal of Cleaner Production

ISSN-L0959-6526

Languageen

Citations67

Files0 public / 0

ShelfSustainable Supply Chain Management

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doi10.1016/j.jclepro.2022.132868

openalex_workW4283593684

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