SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention
16 references·0 citing·52 second hop
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention (2022)Luxury Brand Perception, Social Influence…Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands (2021)Measuring personality congrue…Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention (2020)Pengaruh Brand Awareness, Bra…Drivers and outcomes of brand engagement in self-concept for luxury fashion brands (2020)Drivers and outcomes of brand…Developing the antecedents of social influence for Internet banking adoption through social networking platforms: evidence from conventional and Islamic banks (2020)Developing the antecedents of…Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone (2020)Apple or Huawei: Understandin…What drives “customer loyalty”? The role of corporate social responsibility (2018)What drives “customer loyalty…Consumer perceptions of luxury brands: An owner-based perspective (2018)Consumer perceptions of luxur…BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY (2016)BRAND PERSONALITY TOWARD CUST…Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands (2016)Brand Attitude and Perceived …Identifying the Factors Affecting Customer Purchase Intention (2015)Identifying the Factors Affec…Brand personality and purchase intention (2015)Brand personality and purchas…Antecedents and outcomes of brand prominence on willingness to buy luxury brands (2015)Antecedents and outcomes of b…Impact of brand personality and consumer ethnocentrism in China's sportswear market (2013)Impact of brand personality a…Antecedents of luxury brand purchase intention (2011)Antecedents of luxury brand p…Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Using PLS Path Modeling for A…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…An Introduction to the Five‐Factor Model and Its Applications (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Marketing management: analysis. planning. implementation and control (2000)Influence of consumer personality, brand personality, and corporate personality on brand preference: an empirical investigation of interaction effect (2016)The effects of social media brand personality on brand loyalty in the Latvian banking industry (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Social Self: On Being the Same and Different at the Same Time (1991)A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions (2017)Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention (2020)RETRACTED: Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)A power primer. (1992)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Consistent Partial Least Squares Path Modeling1 (2015)How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Is the smartwatch an IT product or a fashion product? A study on factors affecting the intention to use smartwatches (2016)Masstige model and measure for brand management (2018)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing (2001)Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis (2022)Determinants of the purchase intention of non‐fungible token collectibles (2023)Factors influencing Generation Z’s intention to purchase sustainable clothing products in Vietnam (2024)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands (2019)Do brand warmth and brand competence add value to consumers? A stereotyping perspective (2020)Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Effect of Brand Image, Brand Personality and Brand Awareness on Purchase Intention of Local Fashion Brand “This Is April” (2021)Enhancing financial performance of the banks: the role of customer response and operations management (2022)Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana (2022)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How to alleviate consumer skepticism concerning corporate responsibility: The role of content and delivery in CSR communications (2020)CSR orientation for competitive advantage in business-to-business markets of emerging economies: the mediating role of trust and corporate reputation (2023)Investigating the Interconnection between Environmental, Social, and Governance (ESG), and Corporate Social Responsibility (CSR) Strategies: An Examination of the Influence on Consumer Behavior (2024)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)A New Integrated FUCOM–CODAS Framework with Fermatean Fuzzy Information for Multi-Criteria Group Decision-Making (2021)When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model (2022)The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model (2024)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
this work references cited by second hop

References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration14,931 cited
  • 2011Antecedents of luxury brand purchase intention359 cited
  • 2015Identifying the Factors Affecting Customer Purchase Intention162 cited
  • 2016Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands155 cited
  • 2020Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone139 cited
  • 2015Antecedents and outcomes of brand prominence on willingness to buy luxury brands97 cited
  • 2018What drives “customer loyalty”? The role of corporate social responsibility74 cited
  • 2015Brand personality and purchase intention73 cited
  • 2016BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY66 cited
  • 2020Drivers and outcomes of brand engagement in self-concept for luxury fashion brands63 cited
  • 2020Developing the antecedents of social influence for Internet banking adoption through social networking platforms: evidence from conventional and Islamic banks61 cited
  • 2013Impact of brand personality and consumer ethnocentrism in China's sportswear market58 cited
  • 2021Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

53 cited
  • 2020Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention43 cited
  • 2018Consumer perceptions of luxury brands: An owner-based perspective42 cited
  • Cited by

    No citing works inside the corpus for this window.