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The mind of the beholder: congruence effects in luxury product placements
16 references·0 citing·38 second hop
The mind of the beholder: congruence effects in luxury product placements (2022)The mind of the beholder: congruence effe…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Social class, solipsism, and contextualism: How the rich are different from the poor. (2012)Social class, solipsism, and …Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Having less, giving more: The influence of social class on prosocial behavior. (2010)Having less, giving more: The…Social psychology: handbook of basic principles (2008)Social psychology: handbook o…Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007)Where Consumers Diverge from …Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…The Material Values Scale: Measurement Properties and Development of a Short Form (2004)The Material Values Scale: Me…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…13 "DOES CULTURAL CAPITAL STRUCTURE AMERICAN CONSUMPTION?" (1998) (1998)13 "DOES CULTURAL CAPITAL STR…‘Building Strong Brands’ (1996)‘Building Strong Brands’The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Possessions and the Extended Self (1988)Possessions and the Extended …La distinction, critique sociale du jugement (1980)La distinction, critique soci…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Culture's Consequences: International Differences in Work-Related Values. (1983)Brand Love (2011)Customer Engagement (2011)The Principles of Psychology (1891)Attachment and Loss (1969)The Evolution of Reciprocal Altruism (1971)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Advances in Consumer Research (2025)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)What is a luxury brand? A new definition and review of the literature (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)American Economic Review (2019)On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being (2001)Role congruity theory of prejudice toward female leaders. (2002)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Systems of articulation, logics of change: Communities and scenes in popular music (1991)Provisional notes on the postcolony (1992)Linguistic Landscape as Symbolic Construction of the Public Space: The Case of Israel (2006)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 1988Possessions and the Extended Self9,145 cited
  • 2008Social psychology: handbook of basic principles5,534 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts4,086 cited
  • 1980La distinction, critique sociale du jugement3,202 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
  • 1996‘Building Strong Brands’2,137 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,090 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,681 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,644 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,611 cited
  • 2012Social class, solipsism, and contextualism: How the rich are different from the poor.1,482 cited
  • 2010Having less, giving more: The influence of social class on prosocial behavior.1,478 cited
  • 2004The Material Values Scale: Measurement Properties and Development of a Short Form1,444 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,364 cited

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1998
13 "DOES CULTURAL CAPITAL STRUCTURE AMERICAN CONSUMPTION?" (1998)
1,330 cited
  • 2007Where Consumers Diverge from Others: Identity Signaling and Product Domains1,322 cited
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