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Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors
16 references·3 citing·33 second hop
Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors (2022)Delineating the Effects of Social Media M…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Testing measurement invariance of composites using partial least squares (2016)Testing measurement invarianc…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism (2016)A comparative analysis of maj…What do we know about social media in tourism? A review (2014)What do we know about social …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)The Use of Partial Least Squa…Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)Multigroup Analysis in Partia…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Generational Differences in Work Values: A Review of Theory and Evidence (2010)Generational Differences in W…An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)An empirical comparison of th…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Modern Factor Analysis (1969)Modern Factor AnalysisMind the gap: perception–behaviour discrepancies in environmental, economic and social sustainability among Generation Z tourism students (2026)Mind the gap: perception–beha…Risk, Trust, and the Roles of Human Versus Virtual Influencers (2023)Risk, Trust, and the Roles of…Exploring social media affordances in tourist destination image formation: A study on China’s rural tourism destination (2023)Exploring social media afford…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)A power primer. (1992)PLS-SEM: Indeed a Silver Bullet (2011)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Structural Equations with Latent Variables (1989)An updated and expanded assessment of PLS-SEM in information systems research (2017)Partial Least Squares Structural Equation Modeling (2017)Partial least squares structural equation modeling in HRM research (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consistent Partial Least Squares Path Modeling1 (2015)Coefficient Alpha and the Internal Structure of Tests (1951)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)An Overview of Psychological Measurement (1978)Normative data on Revised Conners Parent and Teacher Rating Scales (1978)Exploratory Structural Equation Modeling (2009)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 2016Testing measurement invariance of composites using partial least squares3,204 cited
  • 2009An empirical comparison of the efficacy of covariance-based and variance-based SEM2,904 cited
  • 1969Modern Factor Analysis2,574 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2012The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications2,362 cited
  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 2011Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results1,324 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited

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2014
What do we know about social media in tourism? A review
1,117 cited
  • 2016A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism1,056 cited
  • 2010Generational Differences in Work Values: A Review of Theory and Evidence878 cited
  • Cited by

    • 2023Risk, Trust, and the Roles of Human Versus Virtual Influencers133 cited
    • 2023Exploring social media affordances in tourist destination image formation: A study on China’s rural tourism destination121 cited
    • 2026Mind the gap: perception–behaviour discrepancies in environmental, economic and social sustainability among Generation Z tourism students0 cited