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Brand hate: a literature review and future research agenda
16 references·16 citing·46 second hopsampled
Brand hate: a literature review and future research agenda (2022)Brand hate: a literature review and futur…Bibliometric Methods in Management and Organization (2014)Bibliometric Methods in Manag…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Towards a Methodology for Dev…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Customer Evaluations of Servi…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The structure of phenotypic personality traits. (1993)The structure of phenotypic p…Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)Individualism and collectivis…Transactional theory and research on emotions and coping (1987)Transactional theory and rese…Emotion knowledge: Further exploration of a prototype approach. (1987)Emotion knowledge: Further ex…A triangular theory of love. (1986)A triangular theory of love.Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…The psychology of social impact. (1981)The psychology of social impa…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Social identity and intergroup behaviour (1974)Social identity and intergrou…Unveiling Digital Manipulation and Persuasion in e-Commerce: A Systematic Literature Review of Dark Patterns and Digital Nudging (2024)Unveiling Digital Manipulatio…The phenomenon of brand hate: a systematic literature review (2024)The phenomenon of brand hate:…How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory (2024)How violation of consumers’ e…Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions (2024)Emotion as Cause, Effect, Med…Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon (2024)Don’t make me hate you, my lo…Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers? (2024)Coping mechanism beyond brand…Brand hate: a systematic literature review and future perspectives (2024)Brand hate: a systematic lite…Workplace Spirituality: A Systematic Review and Future Research Agenda (2023)Workplace Spirituality: A Sys…Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic (2023)Selling hope versus hate: the…Layers of love – exploring the interactive layers of brand love in the social media setting (2023)Layers of love – exploring th…Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers (2023)Environmental concerns in bra…Discrete emotions effect on consumer evaluation and behaviour: A contextual perspective and directions for future research (2023)Discrete emotions effect on c…Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research (2023)Consumer hate and boycott com…An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter? (2023)An empirical examination of b…You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate (2022)You ruined our love story, bu…The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms (2022)The subsequent effects of neg…The Measurement of Meaning (1957)Handbook of Industrial and Organizational Psychology. (1977)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)A cognitive-affective system theory of personality: Reconceptualizing situations, dispositions, dynamics, and invariance in personality structure. (1995)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2014Bibliometric Methods in Management and Organization7,468 cited
  • 1993The structure of phenotypic personality traits.4,813 cited
  • 1974Social identity and intergroup behaviour4,072 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 1987Emotion knowledge: Further exploration of a prototype approach.3,071 cited
  • 1987Transactional theory and research on emotions and coping3,039 cited
  • 1988Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships.2,975 cited
  • 1981The psychology of social impact.2,864 cited
  • 1998Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing2,718 cited
  • 1986A triangular theory of love.

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2,611 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • Cited by

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    • 2022You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate26 cited
    • 2023Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers24 cited
    • 2023Discrete emotions effect on consumer evaluation and behaviour: A contextual perspective and directions for future research23 cited
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