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PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH (E-WOM) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM GALON CRYSTALLINE PADA PT. PANCARAN KASIH ABADI
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PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH (E-WOM) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM GALON CRYSTALLINE PADA PT. PANCARAN KASIH ABADI (2022)PENGARUH BRAND IMAGE, ELECTRONIC WORD OF …BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)BUSINESS RESEARCH METHODS (PH…THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS (2019)THE INFLUENCE OF ELECTRONIC W…PENGARUH E-WOM DAN PERSEPSI NILAI TERHADAP KEPUTUSAN KONSUMEN UNTUK BERBELANJA ONLINE DI LAZADA (2016)PENGARUH E-WOM DAN PERSEPSI N…Metode Penelitian Kuantitatif 2016 (2016)Metode Penelitian Kuantitatif…Manajemen pemasaran : analisis perilaku konsumen (2016)Manajemen pemasaran : analisi…Service Management (Mewujudkan Layanan Prima) (2012)Service Management (Mewujudka…Manajemen Pemasaran Jasa (2011)Manajemen Pemasaran JasaDeterminants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount (2007)The Effect of Brand Image and…Marketing Research: an applied approach: 3rd European Edition (2007)Marketing Research: an applie…Prosedur Penelitian Suatu Pendekatan Praktik (2006)Prosedur Penelitian Suatu Pen…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Analysis of the factors affecting customers’ purchase intention: The mediating role of perceived value (2011)Influence of Service Quality, University Image, and Student Satisfaction toward WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya (2012)Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” (2017)The Strength of Weak Ties (1973)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Social media in marketing: A review and analysis of the existing literature (2017)Diffusion of Innovations 1 (2019)Marketing Research: An Applied Orientation (1994)Satisfaction: a behavioral perspective on the consumer (2010)Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets (2021)Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier (2022)Strategic entrepreneurship for achieving customers repurchase intention amidst pandemic COVID-19 on digital multi-sided platform: A case of Traveloka (2022)Foundations of Behavioral Research (1967)The Practice of Social Research. (1976)Research Methodology: Methods and Techniques (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The case study method in family business research: Guidelines for qualitative scholarship (2014)TWO CRITERIA FOR GOOD MEASUREMENTS IN RESEARCH: VALIDITY AND RELIABILITY (2017)The role of internal branding in the delivery of employee brand promise (2007)Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013)Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India (2020)PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN (2012)Hubungan antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Remaja (2019)Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen (2020)KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (2018)An Empirical Research of Factors Affecting Customer Satisfaction: A Case of the Indonesian E-Commerce Industry (2019)Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan pada Pusaka Kebaya di Singaraja (2020)Buku Ajar Metodologi Penelitian Pendidikan (2018)Keefektifan Penggunaan Media Pembelajaran Berbasis Game Edukasi Quizizz Terhadap Hasil Belajar Teknologi Perkantoran Siswa Kelas X SMK Ketintang Surabaya (2020)Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening (2020)Factors affecting the use of E-Wallet in JABODETABEK Area (2019)Influence of Service Quality Dimensions of Islamic Banks on Customer Satisfaction and Their Impact on Customer Loyalty (2021)Analisis Kualitas Layanan dan Kepuasan Nasabah Bank Syariah Indonesia (2022)Uji Validitas dan Reliabilitas Instrumen Penelitian Kuantitatif (2018)Metodologi Penelitian Kualitatif (2022)Penelitian Tindakan Kelas (2022)
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References

  • 2006Prosedur Penelitian Suatu Pendekatan Praktik21,948 cited
  • 2016Metode Penelitian Kuantitatif 20164,120 cited
  • 2023BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)2,550 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
  • 2012Service Management (Mewujudkan Layanan Prima)561 cited
  • 2016Manajemen pemasaran : analisis perilaku konsumen435 cited
  • 2007Marketing Research: an applied approach: 3rd European Edition299 cited
  • 2011Manajemen Pemasaran Jasa183 cited
  • 2007The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount126 cited
  • 2019THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS84 cited
  • 2016PENGARUH E-WOM DAN PERSEPSI NILAI TERHADAP KEPUTUSAN KONSUMEN UNTUK BERBELANJA ONLINE DI LAZADA49 cited

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