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Pengaruh Atribut Produk, Kepercayaan Merek, Negara Asal Terhadap Niat Beli Pada Konsumen Minuman Probiotik Yakult
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References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2003Development and Validation of a Brand Trust Scale874 cited
  • 2007Does image of country‐of‐origin matter to brand equity?538 cited
  • 1976Marketing: Real People, Real Choices213 cited
  • 2022Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust199 cited
  • 2012A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention194 cited
  • 2020The Quality of Human Resources, Job Performance and Employee Loyalty160 cited
  • 2009Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge155 cited
  • 2008Cause's attributes influencing consumer's purchasing intention: empirical evidence from China123 cited
  • 2001Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK76 cited
  • 2011ROLE OF INNOVATIVENESS OF CONSUMER IN RELATIONSHIP BETWEEN PERCEIVED ATTRIBUTES OF NEW PRODUCTS AND INTENTION TO ADOPT68 cited
  • 2021Competitive Advantage and Service Marketing Mix61 cited
  • 2021Understanding Impulsive Buying Behavior in Marketplace54 cited
  • 2020Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing

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54 cited
  • 2022Business Survival: Competence of Micro, Small and Medium Enterprises33 cited
  • 2022Creative Economy Development Efforts in Culinary Business32 cited
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