References

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• 2000From Salvation To Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930251 cited
• 2004Beyond Consumerism: New Historical Perspectives on Consumption249 cited
• 1995Constructing Mothers: Scientific Motherhood in the Nineteenth and Twentieth Centuries193 cited
• 2010"Ending Women's Greatest Hygienic Mistake": Modernity and the Mortification of Menstruation in Kotex Advertising, 1921–192645 cited
• 2004Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–198527 cited
• 2019Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event26 cited
• 2017Modernity in British advertising: selling cocoa and chocolate in the 1930s21 cited
• 2021Selling “Healthy” Radium Products With Science: A Multimodal Analysis of Marketing in Sweden, 1910–194020 cited
• 2019Pure in body, pure in mind? A sociohistorical perspective on the marketisation of pure foods in great Britain20 cited
• 2019The corset and the mirror. Fashion and domesticity in Swedish advertisements and fashion magazines, 1870–191411 cited

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