Entrepreneurship in Emerging Markets

Abstract

This chapter decodes the entrepreneurial mindset of the Digital Natives living in the Middle East, and particularly in Kuwait. It answers what needs to be done in an emerging market and a wealthy state such as Kuwait to enhance entrepreneurship. This empirical study investigates Digital Natives’ entrepreneurial capacity (EC) and entrepreneurial intention (EI) using the scales adopted from the Entrepreneurial Intention Questionnaire (EIQ). This research examines 180 responses to explore the entrepreneurial drivers among Kuwait’s youth. It questions to what extent Digital Natives are open to start their business in Kuwait. The study offers evidence showing the role of technology as a driving force for increasing the entrepreneurial capacity of Digital Natives. Also, it discusses the practical implications of encouraging entrepreneurship and reducing anxiety. This study contributes to the literature being the first to explore the entrepreneurial mindset of the Digital Natives living in Kuwait.

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