Future needs in gender and LGBT advertising portrayals

Charles Ray Taylor

15 citations0/0 files storedInternational Journal of Advertising

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Media, Gender, and Advertising Marketing and Advertising Strategies Gender Diversity and Inequality

Abstract

While gender portrayals in advertising have been a common subject of advertising research for many decades (see, e.g., Whipple and Courtney 1985; Ford et al. 1998; and Tuncay Zayer and Coleman 2015...

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References

2016Gender stereotypes in advertising: a review of current research 1998Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis 2021Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising 2014Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?1985Female Role Portrayals in Advertising and Communication Effectiveness: A Review 2020LGBTQ Imagery in Advertising 2020Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories 2021“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe

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2022Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGBTQ populations

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