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Future needs in gender and LGBT advertising portrayals
10 references·1 citing·53 second hop
Future needs in gender and LGBT advertising portrayals (2022)Future needs in gender and LGBT advertisi…Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising (2021)Influence for social good: ex…“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe (2021)“I’m (Not) Offended by Whom I…Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories (2020)Which model looks most like m…Warmth effect in advertising: the effect of male endorsers’ warmth on brand attitude (2020)Warmth effect in advertising:…LGBTQ Imagery in Advertising (2020)LGBTQ Imagery in AdvertisingPortrayals of Minorities and Women in Super Bowl Advertising (2019)Portrayals of Minorities and …Gender stereotypes in advertising: a review of current research (2016)Gender stereotypes in adverti…Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics? (2014)Advertising Professionals’ Pe…Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)Gender Role Portrayals in Jap…Female Role Portrayals in Advertising and Communication Effectiveness: A Review (1985)Female Role Portrayals in Adv…Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGBTQ populations (2022)Blending identity-specific de…Content Analysis in Consumer Research (1977)Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Applying evolutionary psychology in understanding the representation of women in advertisements (2004)Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience (2004)The effect and moderation of gender identity congruity: Utilizing “real women” advertising images (2009)Advances in Consumer Research (2025)On The Meaning of Alienation (1959)Contemporary women′s evaluation of female role portrayals in advertising (1991)Developments in Marketing Science (1992)Gender identity and brand incongruence: when in doubt, pursue masculinity (2015)Doing Gender (1987)Managing Legitimacy: Strategic and Institutional Approaches (1995)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Gender stereotypes in advertising have negative cross-gender effects (2021)Femvertising or femwashing? 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The mediating role of perceived warmth and self-brand connection (2022)Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram (2025)A Theory of Social Comparison Processes (1954)Self-Concept in Consumer Behavior: A Critical Review (1982)Development and validation of a scale for measuring state self-esteem. (1991)Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda (2023)Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda (2024)Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement (2024)The psychology of interpersonal relations. 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References

  • 2016Gender stereotypes in advertising: a review of current research396 cited
  • 1998Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis138 cited
  • 2021Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising131 cited
  • 2014Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?111 cited
  • 1985Female Role Portrayals in Advertising and Communication Effectiveness: A Review111 cited
  • 2020LGBTQ Imagery in Advertising72 cited
  • 2020Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories59 cited
  • 2020Warmth effect in advertising: the effect of male endorsers’ warmth on brand attitude25 cited
  • 2021“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe25 cited
  • 2019Portrayals of Minorities and Women in Super Bowl Advertising17 cited

Cited by

  • 2022Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGBTQ populations14 cited

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