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Non-Fungible Tokens (NFTs)
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Non-Fungible Tokens (NFTs) (2022)Non-Fungible Tokens (NFTs)Community and Consumer Dynamics in NFTs : Understanding Digital Asset Value Through Social Engagement (2025)Community and Consumer Dynami…The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory (2024)The use of non-fungible token…Identifying NFT consumer segments: a consumption value theory and luxury perspective (2024)Identifying NFT consumer segm…Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics (2024)Building brand attachment in …Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common Method Bias in PLS-SEM (2015)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention (2025)Implications of NFT as a sustainable fintech innovation for sustainable development and entrepreneurship (2025)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Why we buy what we buy: A theory of consumption values (1991)Consumer perceived value: The development of a multiple item scale (2001)Possessions and the Extended Self (1988)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Seeking Qualitative Rigor in Inductive Research (2012)
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  • 2025Community and Consumer Dynamics in NFTs : Understanding Digital Asset Value Through Social Engagement26 cited
  • 2024The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory24 cited
  • 2024Identifying NFT consumer segments: a consumption value theory and luxury perspective19 cited
  • 2024Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics14 cited

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