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A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States
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References

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  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
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  • 2003Do brand personality scales really measure brand personality?755 cited
  • 2011Impact of competitiveness on salespeople's commitment and performance755 cited
  • 2009A new measure of brand personality606 cited

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  • 1995The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies574 cited
  • 2004Is It Culture or Is It Language? Examination of Language Effects in Cross-Cultural Research on Categorization.572 cited
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