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Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups
9 references·0 citing·38 second hop
Effective Determinants of Consumer Buying Decision on OTC Medications: Digital Marketing, Brand Experience, and Reference Groups (2021)Effective Determinants of Consumer Buying…Factors affecting customers selection of community pharmacies: The mediating effect of branded pharmacies and the moderating effect of demographics (2020)Factors affecting customers s…Factors Affecting Consumers’ Purchase Decision of Over-The-Counter (OTC) Medicines: Empirical Evidences from Community Pharmacies in Ethiopia (2020)Factors Affecting Consumers’ …The Impact of Reference Groups on the Purchase Intentions of Sporting Products: The Case for Spectatorship and Participation (2019)The Impact of Reference Group…Interplay between Attitude and Purchase Intention: An Empirical Survey on Over-the-Counter (OTC) Drugs Consumer Behaviour (2019)Interplay between Attitude an…Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study (2017)Drivers of pharmaceutical pac…Innovation in the pharmaceutical industry: New estimates of R&D costs (2016)Innovation in the pharmaceuti…Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay Upscale Restaurant (2016)Effect of Word of Mouth Commu…Factors Influencing Consumer Purchasing Patterns of Generic Versus Brand Name Over-the-Counter Drugs (2013)Factors Influencing Consumer …Consumer's Purchase Decision Process: Stochastic Models (1969)Consumer's Purchase Decision …The Importance of the Physician in the Generic versus Trade-Name Prescription Decision (1998)Potential Savings from Substituting Generic Drugs for Brand-Name Drugs: Medical Expenditure Panel Survey, 1997–2000 (2005)Patients’ Perceptions Of Generic Medications (2009)Package appearance matter: Facial expression and Galvanic Skin Response analysis approach (2021)Cost-Effectiveness in Health and Medicine (1996)The price of innovation: new estimates of drug development costs (2003)How to improve R&D productivity: the pharmaceutical industry's grand challenge (2010)Essential medicines for universal health coverage (2016)The High Cost of Prescription Drugs in the United States (2016)Estimated Research and Development Investment Needed to Bring a New Medicine to Market, 2009-2018 (2020)A Service Quality Model and its Marketing Implications (1984)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The Behavioral Consequences of Service Quality (1996)Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM (2018)Customer loyalty in Sabah full service restaurant (2019)Investigating customer acceptance, usage, trust, and perceived safety risk of self-ordering kiosk technology in Malaysian quick-service restaurants during COVID-19 pandemic (2023)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Theory Building From Cases: Opportunities And Challenges (2007)Gamified package: Consumer insights into multidimensional brand engagement (2019)Reverse flows within the pharmaceutical supply chain: A classificatory review from the perspective of end-of-use and end-of-life medicines (2019)Sustainability in the pharmaceutical industry—An assessment of sustainability maturity and effects of sustainability measure implementation on supply chain security (2023)Coefficient Alpha and the Internal Structure of Tests (1951)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)Environmental sustainable development through modeling and ranking of influential factors of reference groups on consumer behavior of green products: The case of Iran (2022)An Information Processing Theory of Consumer Choice (1979)Marketing Research: An Applied Approach (2000)Research Methods for Business Students (2000)Brand Choice as a Probability Process (1962)Order and Homogeneity of Family Specific Brand-Switching Processes (1966)A Model of Intermediate Market Response (1972)Die Wirkung absatzpolitischer Instrumente (1995)The effects of the subjective-experiential knowledge gap on consumers’ information search behavior and perceptions of consumption risk (2021)Theory of planned behavior in consumer behavior research: A systematic literature review (2023)Ascertaining service quality and medical practitioners' sensitivity towards surgical instruments using SERVQUAL (2020)Retail atmospherics in times of disruption: a PLS modeling approach of the role of emotions in a pharmacy environment (2021)A Quantitative Study of the Impact of Organizational Culture, Communication Management, and Clarity in Project Scope on Constructions’ Project Success with Moderating Role of Project Manager’s Competencies to Enhance Constructions Management Practices (2022)
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References

  • 2016Innovation in the pharmaceutical industry: New estimates of R&D costs3,621 cited
  • 2016Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay Upscale Restaurant77 cited
  • 2013Factors Influencing Consumer Purchasing Patterns of Generic Versus Brand Name Over-the-Counter Drugs59 cited
  • 2017Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study45 cited
  • 1969Consumer's Purchase Decision Process: Stochastic Models22 cited
  • 2020Factors affecting customers selection of community pharmacies: The mediating effect of branded pharmacies and the moderating effect of demographics21 cited
  • 2019The Impact of Reference Groups on the Purchase Intentions of Sporting Products: The Case for Spectatorship and Participation13 cited
  • 2020Factors Affecting Consumers’ Purchase Decision of Over-The-Counter (OTC) Medicines: Empirical Evidences from Community Pharmacies in Ethiopia11 cited
  • 2019Interplay between Attitude and Purchase Intention: An Empirical Survey on Over-the-Counter (OTC) Drugs Consumer Behaviour5 cited

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