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Media context: a literature review and research agenda
16 references·0 citing·52 second hop
Media context: a literature review and research agenda (2022)Media context: a literature review and re…Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Engagement with Social Media …Sharing the small moments: ephemeral social interaction on Snapchat (2015)Sharing the small moments: ep…Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015)Is this for me? How Consumers…How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement (2015)How to Capture Consumer exper…Comparing perceptions of marketing communication channels (2011)Comparing perceptions of mark…An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)An Experimental Study of the …One Individual, Two Identities: Frame Switching among Biculturals (2008)One Individual, Two Identitie…THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)THE MEDIUM AS A CONTEXTUAL CU…Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The Social Uses of Advertisin…The Effects of Affective Responses to Media Context on Advertising Evaluations (1998)The Effects of Affective Resp…Context Effects on Recall and Recognition of Magazine Advertisements (1992)Context Effects on Recall and…Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects (1991)Television Commercial Evaluat…THE SOCIAL USES OF TELEVISION (1980)THE SOCIAL USES OF TELEVISIONMixing Qualitative and Quantitative Methods: Triangulation in Action (1979)Mixing Qualitative and Quanti…The Structure of Scientific Revolutions (1963)The Structure of Scientific R…Orality and Literacy (1982)Stress, social support, and the buffering hypothesis. (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Fear of Missing Out as a Predictor of Problematic Social Media Use and Phubbing Behavior among Flemish Adolescents (2018)Social Media Elements, Ecologies, and Effects (2019)Tell me why are you using social media (SM)! Relationship between reasons for use of SM, SM flow, daily stress, depression, anxiety, and addictive SM use – An exploratory investigation of young adults in Germany (2020)Loss and change (1974)The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect (1996)Determining Validity in Qualitative Inquiry (2000)Toward a Definition of Mixed Methods Research (2007)Basics of Qualitative Research (1992)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Measuring individual differences in implicit cognition: The implicit association test. (1998)Mixed methods designs in marketing research (2011)Purifying Practices: How Consumers Assemble Romantic Experiences of Nature (2012)Language in International Business: A Review and Agenda for Future Research (2017)A step-by-step approach to using the SAS system for factor analysis and structural equation modeling (1995)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Co-creation experiences: The next practice in value creation (2004)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Affect, accessibility of material in memory, and behavior: A cognitive loop? (1978)Advances in Consumer Research (1983)The Power of Feelings in Understanding Advertising Effects (1987)The Impact of Humor in Advertising: A Review (1992)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)The Social Construction of Reality (1967)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Metaphors We Live By (2003)Grounded theory, ethnography and phenomenology (2005)Young people's use of online social networking sites – a uses and gratifications perspective (2010)Word of mouth and interpersonal communication: A review and directions for future research (2014)Studies in Ethnomethodology. (1968)Studies in Ethnomethodology. (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Family Television: Cultural Power and Domestic Leisure (1986)Adolescents' uses of media for self-socialization (1995)Parental Mediation Theory for the Digital Age (2011)Measuring the Involvement Construct (1985)Communication and Persuasion (1986)Gamification and Mobile Marketing Effectiveness (2016)Advances in Consumer Research (2025)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media engagement behavior (2019)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Online influencer marketing (2022)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)
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References

  • 1963The Structure of Scientific Revolutions21,164 cited
  • 1979Mixing Qualitative and Quantitative Methods: Triangulation in Action7,082 cited
  • 2009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness1,039 cited
  • 2018Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type818 cited
  • 2015Sharing the small moments: ephemeral social interaction on Snapchat553 cited
  • 1980THE SOCIAL USES OF TELEVISION509 cited
  • 1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences399 cited
  • 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity396 cited
  • 1991Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects266 cited
  • 2008One Individual, Two Identities: Frame Switching among Biculturals256 cited
  • 2005THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice236 cited
  • 2015Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites209 cited
  • 1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
  • 2011Comparing perceptions of marketing communication channels172 cited

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  • 2015How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement169 cited
  • 1998The Effects of Affective Responses to Media Context on Advertising Evaluations164 cited
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