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The market value of rhetorical signals in technology licensing contracts · Study

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ArticleThe market value of rhetorical signals in technology licensing contracts

Stephan Ludwig2022

Article2022

The market value of rhetorical signals in technology licensing contracts

Stephan Ludwig · Erik Mooi · Liliana L. Bove

7 citations·0/0 files stored·Industrial Marketing Management

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Intellectual Property and Patents Law, Economics, and Judicial Systems Computational and Text Analysis Methods

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References

1973Job Market Signaling 2019Content Analysis: An Introduction to Its Methodology 1986The Economic Institutions of Capitalism 2010Signaling Theory: A Review and Assessment 1985Using daily stock returns 1995DOES FAMILIARITY BREED TRUST? THE IMPLICATIONS OF REPEATED TIES FOR CONTRACTUAL CHOICE IN ALLIANCES.1999TRUST AND DISTRUST IN ORGANIZATIONS: Emerging Perspectives, Enduring Questions 1998Trust And Distrust: New Relationships and Realities

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Year2022

Typearticle

Published2022-07-18

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations7

Files0 public / 0

ShelfIntellectual Property and Patents

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doi10.1016/j.indmarman.2022.07.005

openalex_workW4285725830

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