References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1980Toward a positive theory of consumer choice5,574 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 1954The theory of decision making.2,708 cited
• 1976Knee-deep in the big muddy: a study of escalating commitment to a chosen course of action2,065 cited
• 2010Visual fixations and the computation and comparison of value in simple choice1,406 cited
• 2009Generating random correlation matrices based on vines and extended onion method1,057 cited
• 1996Mental Budgeting and Consumer Decisions755 cited
• 2008Mindful Judgment and Decision Making750 cited
• 1999The sunk cost and Concorde effects: Are humans less rational than lower animals?554 cited
• 2012Cleaning Up the Big Muddy: A Meta-Analytic Review of the Determinants of Escalation of Commitment402 cited
• 1952Probability, Utility, and the Independence Axiom364 cited
• 1995Escalation and De-escalation of Commitment in Response to Sunk Costs: The Role of Budgeting in Mental Accounting345 cited
• 2000Mental Accounting Matters318 cited
• 1989Understanding Behavior in Escalation Situations275 cited