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Promoting hotel upselling: The effect of message appeal and delivery setting on consumer attitude and purchase intention
16 references·2 citing·56 second hop
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References

  • 2008The effect of web interface features on consumer online purchase intentions981 cited
  • 2002Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence779 cited
  • 2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research741 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2016Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity682 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 2006Customer relationship management: Finding value drivers407 cited
  • 2016Business intelligence: data mining and optimization for decision making398 cited
  • 2015Impact of hotel website quality on online booking intentions: eTrust as a mediator348 cited
  • 2002Customer Equity: Building and Managing Relationships as Valuable Assets293 cited
  • 1999An international analysis of emotional and rational appeals in services vs goods advertising277 cited
  • 2014Be rational or be emotional: advertising appeals, service types and consumer responses255 cited
  • 1995Retail Services Advertising: The Effects of Appeal, Medium, and Service255 cited
  • 1990Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact

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213 cited
  • 2014Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance203 cited
  • 1998Comparing the Effectiveness of the Web Site with Traditional Media150 cited
  • Cited by

    • 2023Tourist subsequent responses to promotion framing17 cited
    • 2025Effects of Option Framing on the Purchase of Luxury Hotel Ancillary Amenities2 cited