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Retailer's decoy strategy versus consumers' reference price effect in a retailer-Stackelberg supply chain
16 references·1 citing·43 second hop
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References

  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 1976Commodity Bundling and the Burden of Monopoly1,544 cited
  • 1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values814 cited
  • 1984Market Segmentation, Self-Selection, and Product Line Design703 cited
  • 1984Gaussian Demand and Commodity Bundling637 cited
  • 2000Bundling and Competition on the Internet546 cited
  • 2019An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior541 cited
  • 1994Contextual and Temporal Components of Reference Price522 cited
  • 2015Marketing strategies, perceived risks, and consumer trust in online buying behaviour492 cited
  • 1992Incorporating Reference Price Effects into a Theory of Consumer Choice370 cited
  • 2013Product variety and channel structure strategy for a retailer-Stackelberg supply chain182 cited
  • 2012A Range-Normalization Model of Context-Dependent Choice: A New Model and Evidence175 cited
  • 2017

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Backward integration strategy in a retailer Stackelberg supply chain
133 cited
  • 2013Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects120 cited
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    • 2026When ‘Pay Later’ means ‘Pay Now’: How deferred payment options shape choice5 cited