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Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements
16 references·0 citing·42 second hop
Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements (2022)Impact of COVID-19 on TV advertisements: …Impact of Covid-19 on consumer behavior: Will the old habits return or die? (2020)Impact of Covid-19 on consume…Narrative versus Nonnarrative: The Role of Identification, Transportation, and Emotion in Reducing Health Disparities (2013)Narrative versus Nonnarrative…Communication as culture (2011)Communication as cultureToward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Toward a Theory of Entertainm…Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Protecting Organization Reput…Narrative communication in cancer prevention and control: A framework to guide research and application (2007)Narrative communication in ca…Answering the Call for a Standard Reliability Measure for Coding Data (2007)Answering the Call for a Stan…Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds (2004)Understanding Media Enjoyment…Reliability in Content Analysis. (2004)Reliability in Content Analys…IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion (2004)IMAGINE YOURSELF IN THE PRODU…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Experiencing Narrative Worlds (1993)Experiencing Narrative WorldsThe Role of Mood in Advertising Effectiveness (1990)The Role of Mood in Advertisi…The narrative paradigm: An elaboration (1985)The narrative paradigm: An el…Narration as a human communication paradigm: The case of public moral argument (1984)Narration as a human communic…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…An attributional theory of achievement motivation and emotion. (1985)An Attributional Theory of Motivation and Emotion (1986)The Handbook of Crisis Communication (2010)A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication (2011)Crises and Crisis Management: Integration, Interpretation, and Research Development (2016)Advances in Consumer Research (2025)Coefficient Alpha and the Internal Structure of Tests (1951)A Coefficient of Agreement for Nominal Scales (1960)Content Analysis: An Introduction to its Methodology. (1984)Inter-Coder Agreement for Computational Linguistics (2008)Developing and Using a Codebook for the Analysis of Interview Data: An Example from a Professional Development Research Project (2010)Qualitative content analysis: theoretical foundation, basic procedures and software solution (2014)Personal Knowledge: Towards a Post-Critical Philosophy (1959)Truth and Method (1960)The Argumentative Turn in Policy Analysis and Planning (1993)Framing Processes and Social Movements: An Overview and Assessment (2000)The Uses of Argument (2003)Autoethnography: An Overview (2010)Mass Communication and Para-Social Interaction (1956)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)A taxonomy of behaviour change methods: an Intervention Mapping approach (2015)Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior (2016)Actual Minds, Possible Worlds. (1986)Flow: the psychology of optimal experience (1990)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)GameFlow (2005)The Differential Susceptibility to Media Effects Model (2013)Bowling alone: the collapse and revival of American community (2000)Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (2012)Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (2013)Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis (2020)Strengthening supply chain resilience during COVID ‐19: A case study of JD .com (2021)The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective (2021)Computing Inter-Rater Reliability for Observational Data: An Overview and Tutorial (2012)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)Why conversation is not the soul of democracy (1997)A Handbook of Qualitative Methodologies for Mass Communication Research (2002)EXAMINING SOCIAL PRESENCE IN ONLINE COURSES IN RELATION TO STUDENTS' PERCEIVED LEARNING AND SATISFACTION (2003)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)
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References

  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
  • 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory2,818 cited
  • 2004Reliability in Content Analysis.2,158 cited
  • 1984Narration as a human communication paradigm: The case of public moral argument1,806 cited
  • 2020Impact of Covid-19 on consumer behavior: Will the old habits return or die?1,765 cited
  • 2008Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages1,363 cited
  • 2004Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds1,270 cited
  • 1993Experiencing Narrative Worlds1,214 cited
  • 2011Communication as culture967 cited
  • 2007Narrative communication in cancer prevention and control: A framework to guide research and application928 cited
  • 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion832 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1985The narrative paradigm: An elaboration550 cited
  • 2013

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Narrative versus Nonnarrative: The Role of Identification, Transportation, and Emotion in Reducing Health Disparities
537 cited
  • 1990The Role of Mood in Advertising Effectiveness528 cited
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