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Gender roles in online advertising
16 references·1 citing·42 second hop
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References

  • 1960A Coefficient of Agreement for Nominal Scales42,335 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
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  • 1997Motherhood as a national mission: The construction of womanhood in the legal discourse in Israel

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312 cited
  • 2016Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads308 cited
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    • 2024Gender and Advertising: A 50-Year Bibliometric Analysis18 cited