References

• 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
• 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
• 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
• 2000Knowledge Calibration: What Consumers Know and What They Think They Know829 cited
• 2020Internal and External Determinants of Consumer Engagement in Sustainable Consumption220 cited
• 2017Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products214 cited
• 2012Green Eco-Seals and Advertising Persuasion205 cited
• 2018The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach203 cited
• 2016Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands183 cited
• 2011Exploring the consequences of brand credibility in services167 cited
• 2021Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge166 cited
• 2020How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation156 cited
• 2004Consumer responses to environmental advertising in China127 cited
• 2021Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism