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The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
2 references·2 citing·12 second hop
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach (2022)The Importance of Emotions in Consumer Pu…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Facial Action Coding System (1978)Facial Action Coding SystemA segmented analysis of consumer willingness-to-pay for rakija (2026)A segmented analysis of consu…EXPLORING THE ROLE OF NEUROMARKETING IN CONSUMER DECISION-MAKING (2024)EXPLORING THE ROLE OF NEUROMA…Neuromarketing and consumer neuroscience: current understanding and the way forward (2015)Consumer Behaviour Through Neuromarketing Approach (2021)To Better Understand the Role of Emotional Processes in Decision-Making (2021)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Fairness as a Constraint on Profit Seeking: Entitlements in the Market (2000)Reference Price Research: Review and Propositions (2005)Comprehensive database for facial expression analysis (2002)A Survey of Affect Recognition Methods: Audio, Visual, and Spontaneous Expressions (2008)The Prosocial Classroom: Teacher Social and Emotional Competence in Relation to Student and Classroom Outcomes (2008)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)
this work references cited by second hop

References

  • 1978Facial Action Coding System6,011 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited

Cited by

  • 2024EXPLORING THE ROLE OF NEUROMARKETING IN CONSUMER DECISION-MAKING8 cited
  • 2026A segmented analysis of consumer willingness-to-pay for rakija0 cited

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