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A Game-Theoretic Model of the Consumer Behavior under Pay-What-You-Want Pricing Strategy
16 references·0 citing·54 second hop
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References

  • 1997The Effect of Myopia and Loss Aversion on Risk Taking: An Experimental Test1,050 cited
  • 2007Dictator game giving: altruism or artefact?630 cited
  • 1979On the interpretation of intuitive probability: A reply to Jonathan Cohen569 cited
  • 2008Pay What You Want: A New Participative Pricing Mechanism433 cited
  • 2002The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention397 cited
  • 2010Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving309 cited
  • 2012Pay-what-you-want, identity, and self-signaling in markets294 cited
  • 2003Measuring the Frictional Costs of Online Transactions: The Case of a Name-Your-Own-Price Channel237 cited
  • 2005Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective211 cited
  • 2018Disruptive Innovation: Conceptual Foundations, Empirical Evidence, and Research Opportunities in the Digital Age153 cited
  • 2016Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price149 cited
  • 2013Self-image and moral balancing: An experimental analysis139 cited
  • 2019Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated119 cited
  • 2004Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms

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117 cited
  • 2013The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism114 cited
  • 2012To influence or not to influence: External reference price strategies in pay-what-you-want pricing113 cited
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