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A Hybrid Method for Customer Segmentation in Saudi Arabia Restaurants Using Clustering, Neural Networks and Optimization Learning Techniques

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References

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2016Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis

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141 cited

2017Evaluation nudge: Effect of evaluation mode of online customer reviews on consumers’ preferences116 cited

2008An intelligent market segmentation system using k-means and particle swarm optimization115 cited

2019Analysis of hotel services by their symmetric and asymmetric effects on overall customer satisfaction: A comparison of market segments109 cited

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2024Profiling consumers for their shopping motivations in modern retail formats in Oman12 cited