Workhybrid2022

Digital Marketing Impact on Consumer Decision-Making Process

Nizar Alam Hamdani · Rio Muladi · Galih Abdul Fatah Maulani

20 citations0/0 files storedAdvances in economics, business and management research/Advances in Economics, Business and Management Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Digital Marketing and Social Media SMEs Development and Digital Marketing

Abstract

Digital business is a business trend that currently has an impact on changing people's behavior in doing business.This study aims to discuss the impact of digital marketing on consumer decision-making on the Aerostreet shoe brand.Methods This research uses a quantitative approach involving 58 respondents.The data analysis technique used is simple regression with the help of the SPSS 25 program.The results show that digital marketing has a significant effect on consumer decision-making on the Aerostreet shoe brand.This explains that consumers tend to make purchases using technology in their business.This research is useful for the development of applied theory which states that consumer purchasing decisions in the fashion industry, especially shoes are influenced by digital promotion and marketing processes.The results showed the magnitude of the influence of 56.0%.This research also provides practical benefits for business actors to improve marketing performance by trying to adapt to technology as a promotion or sales strategy.because digital marketing can reach a wider market and is more flexible in terms of time and place.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 20 citations exist upstream.

References

2007Research Methods for Business 2016Digital marketing: A framework, review and research agenda 2018Investigating the impact of social media advertising features on customer purchase intention 2017The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude 2018Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean 2020Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention 2004Predicting online purchase intentions for clothing products 2020The digital marketing capabilities gap

Cited by

2023Pengaruh Digital Marketing dan Kompetensi Wirausaha Terhadap Kinerja Pemasaran (Studi ada UMKM di Jawa Barat)2025Digital Consumer Behavior in Poland and Its Environmental Impact Within the Framework of Sustainability

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.