Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Libby Sartain · Mark Schumann

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Employer Branding and e-HRM Human Resource and Talent Management Organizational Strategy and Culture

Abstract

Introduction. PART ONE: GET SMART! 1 Essential #1: Discover. 2 Essential #2: Commit. PART TWO: GET READY! 3 Essential #3: Diagnose. 4 Essential #4: Prepare. PART THREE: GET IT DONE! 5 Essential #5: Create. 6 Essential #6: Apply. 7 Essential #7: Market. 8 Essential #8: Nurture. PART FOUR: WHAT IT MEANS FOR YOU. 9 You and Employer Brand. Notes. Acknowledgments. The Authors. Index.

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